Healthcare Expertise
Parthenon understands that healthcare is a unique industry. Regulations, reimbursements and consumer expectations are rapidly changing. Communicating to healthcare employees, members and consumers can present additional challenges. In hospitals, many employees do not have daily access to a computer or a workplace email address, so email based communications can only reach a limited audience. Conversely, more and more consumers are turning to the Internet for health-related information and have high expectations for healthcare websites.
Parthenon works with each of our healthcare clients to understand their unique business environment and develop communication tools that deliver results. Check out some of our work below and feel free to give us a call.
AmSurg
AmSurg is “America's single specialty surgery center leader” with more than 180 centers across the United States. Parthenon's web development platform allows each of AmSurg's ambulatory surgery centers to quickly create a custom website that delivers information to referring physicians, patients and individuals seeking information.
HCA's h2u Program
h2u is HCA's health and wellness membership organization. Using our proprietary tool, Relay Publishing, Parthenon is able to create 52 different customized newsletters each month that contain both national wellness articles and local events and promotions.
Spheris
Spheris is one of the nation's largest medical transcription companies employing more than 4,000 home-based medical transcriptionists in the United States and more than 1,500 in India. Parthenon has developed a print and web-based communication strategy that communicates key messages to and creates a sense of community among the thousands of medical transcriptionists who work from their homes.
Oncology Nurses Society
The Oncology Nurses Society (ONS) delivers timely news and professional development information to its 35,000+ members through its website and a variety of print publications. Parthenon worked with ONS to redesign and relaunch the association's monthly member magazine, ONS Connect.
